CHERRY Photo Runs IP-Based Exclusive Frames at "LALIGA Webtoon" Pop-Up Store
CHERRY (CEO Lee Su-jung) announced on the 24th that its photo booth service, "CHERRY Photo," is taking part in the "LALIGA Webtoon" pop-up store hosted by Lotte Department Store and ALBATA Group.
The pop-up store is an event that presents the clubs and players of Spain's professional football league, LALIGA, as webtoon characters. Seven clubs, including FC Barcelona, Real Madrid, Atlético de Madrid, and Valencia CF, along with their players, appear as webtoon characters.
CHERRY is installing two CHERRY Photo booths at the pop-up store and operating exclusive photo frames based on the LALIGA Webtoon IP (intellectual property). The frames come in two concepts: characters that depict players in realistic proportions, and characters rendered in a cute style. Visitors can choose the frame they like and take a photo.
The pop-up store consists of four spaces: a Welcome Zone; a Character Gallery, where visitors can take photos with each club's star player characters; a Screen Zone, where visitors can enjoy memorable moments on a large screen; and a Store & Custom Zone, where visitors can buy official merchandise and try jersey customization.
The "LALIGA Webtoon" pop-up store will run in sequence, starting at Lotte World Mall, followed by Lotte Department Store Busan Main Branch (October 30 to November 19) and Timevillas Suwon (November 27 to December 10).
Meanwhile, CHERRY Photo provides exclusive photo frames and photo content tailored to the concept of each event and pop-up store. It is currently operated at universities, hotels and resorts, and public institutions.
