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 Technology

CHERRY’s core competence

Web3 Application

CHERRY focuses on the research and development of Web3 technology, which is based on decentralized blockchain networks and token-based economic systems.

 

Since 2018, we have been building and operating a charity platform using blockchain technology, and have accumulated valuable expertise in the field.

 

Utilizing various blockchain-based technologies, such as cryptographic tokens, NFTs, wallets, and smart contracts on networks such as Ethereum, Solana, and Polygon, we are actively exploring a range of Web3 applications, including dApps, DAOs, and Defi.

Digital Experience

With our extensive experience in creating and operating web and mobile applications, we are continuously working to develop advanced technologies that deliver immersive digital experiences.

 

This includes researching and improving web development tools such as React, as well as exploring cutting-edge technologies like web assembly to optimize performance.

 

Additionally, we are actively studying computer graphics technologies like WebGL and game engines to further enrich the digital experiences we provide. By integrating these technologies with Web3 and the metaverse, we believe there is significant potential for the growth of our business.

Data Analytics

Analyzing user traffic and behavior is a vital aspect of service development and marketing, as well as advertising business for maximizing profits.

 

To this end, we are actively researching various analytics technologies to go beyond simple data analysis (hindsight) to find meaning of user behavior (insight) and predict future trends (foresight).

 

We believe that the ability of data technology is crucial and are therefore actively introducing artificial intelligence technologies such as machine learning and deep learning to our work.

Ad Tech

Advertising is a key revenue source for CHERRY.

 

As an advertising publisher that specializes in targeting ESG audiences, we are researching Supply-side Platform (SSP) technology and working on ways to optimize advertising revenue through ad mediation systems.

 

We are also considering expanding our business to include an ESG-focused advertising network and will continue to research and implement advanced advertising technologies.

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