CHERRY
Beyond Charity
What does CHERRY exist for?
By changing the flow of money with technology, we make the world better.
These are the questions that CHERRY began with:
How is money made and who does it benefit?
Why does it sometimes seem that the flow of money is not fair?
How is technology affecting the flow of money?
We believe that the real potential power of blockchain technology lies in creating a fair flow
of money. And we are confident that CHERRY's technology can effect a positive impact on the world. And that is the reason for CHERRY's existence.
From our first project, the transparent CHARITY platform, to the development of a social impact community that aims to CHERISH the earth, the name CHERRY embodies our vision of improving the world better.
* CHERRY is a combination of the words from CHARITY and CHERISH, which is meant to convey a
more friendly and familiar feeling. Both words have the Latin root "carus," which means "dear."
VISION 01
A TECHNOLOGY COMPANY
that constantly
challenges itself.
A lesson learned over the past several years is that blockchain technology, which is supposed to change the flow of money, can also become a tool for numerous frauds and scams.
CHERRY's Web3 technology aims to create a decentralized flow of money that benefits everyone, not just a tool for generating digital currencies with improved security. It may be a difficult road, but with a spirit of constant challenge, CHERRY aims the most desirable model for a Web3 technology company.
Additionally, CHERRY will constantly discover and implement future technologies that can have a positive impact on society, and not just limiting ourselves to Web3.
VISION 02
A SOCIAL INFRASTRUCTURE that leads to social changes.
CHERRY wishes to be a tool for social change. Not only famous activists have the power to change the world. CHERRY is creating a space where anyone can contribute and be a hero with a social impact in their daily lives.
From ‘CHERRY’, a transparent charity platform where you can trust that your donations are being used correctly, to 'CHERRY Walk' service that enables users to participate in campaigns simply by walking, CHERRY's roadmap is always dreaming of a world where the most ordinary people become heroes.
VISION 03
An ORGANIC COMMUNITY
that shares and promotes common values.
While it is necessary for CHERRY to have a sustainable level of profit in order to continue growing, that is not our ultimate goal. The benefits of CHERRY's users and partners who contribute to the ecosystem come first, while the growth of the company is secondary.
If everyone can share the values of social impact and create an organic ecosystem where those values can be strengthened, the company can naturally grow alongside them.
A desirable flow of money can ultimately be achieved by every participant sharing common values. Our mission will be reached when CHERRY's technology, infrastructure, and community are integrated as one.
CHERRY People
Crews with know-how built
on a challenging path from the ground up
The CHERRY team believes in the potential of technology to change the world. We have come a long way, breaking through many challenges and taking small steps on uncharted paths. We embrace new knowledge with open minds and fearlessly take on new challenges, trying everything without limit. We believe in a better future and will do our best to see it come true.
Milestone
2022_
Prepare for a new leap through spin-off
May_ We released NFT products linked to donations.
Oct_ We launched a new walk-to-donate service called "CHERRY Walk" to expand our user base and grow into a larger platform.
Dec_ We formally spun off into a new company, CHERRY Corp, with the ambition to significantly expand our business.
2021_
Build a system that tracks donations all the way to the very end.
Oct_ We built a system that allows for efficient management of the final use of support funds through the creation of "CHERRY Card," a card used by beneficiaries and activists. We also provided the "Microtracking" feature, which allows donors to check the real-time flow of their donations, leading to the completion of an end-to-end donation platform that is unparalleled even in the global market.
2020_
Achieve a milestone
of KRW 100 million
in donations
May_ We were worried about whether people would donate on this new platform, but we achieved KRW 100 million in donations just six months after its launch. Since then, the amount donated has continued to grow, surpassing KRW 10 billion in 2023.
2019_
Create the first transparent charity platform in Korea.
Mar_ With government support confirmed, we were able to begin our journey in earnest.
Dec_ ‘CHERRY’, the first blockchain-based charity platform in Korea, built from the ground up, was officially launched.
2023_
Reaching KRW 10 billion in donations,
Expand to offline donations
June_ We launched Donation Kiosk, a food ordering service that makes donations a natural part of everyday life. It is operated by Bliss Burger, YAMIDANG, etc.
August_ Cherry, the first blockchain donation platform in Korea, reached KRW 10 billion in donations.
September_We launched 'Cherry Photo', which allows users to donate while taking photos, and operated it at Hanwha Resort, Courtyard by Marriott Sejong Hotel, and National Sejong Arboretum to spread the culture of everyday donations.
2018_
Establish a blockchain research institute.
Jul_ E4NET, the parent company of CHERRY, recognized the significant potential of the blockchain and began conducting thorough research on the technology.
Sep_ The first POC (Proof of Concept) version of a charity platform was created.