Cherry, Korea’s First Blockchain Donation Platform, Forms Strategic Partnership with the Beautifulfund

Cherry, Korea’s First Blockchain-Based Donation Platform, Partners with Beautifulfund to Launch AI-Powered Donation Data Analysis and Targeted Marketing Strategies

Cherry announced on the 19th that it has signed a strategic partnership agreement with Beautifulfund. The collaboration aims to leverage donation data for in-depth analysis and implement customized marketing strategies, thereby enhancing the efficiency of donor management and promoting a broader donation culture.

Under the agreement, Cherry will utilize AI to analyze donor data and propose marketing strategies based on the insights. Beautifulfund will provide donation data (excluding personal information) and execute targeted marketing initiatives directed at donors. Both organizations will also cooperate in campaign planning, joint branding, and performance sharing based on the analysis results.

Soojeong Lee, CEO of Cherry, stated, “This agreement enables us to introduce AI-driven, donor-centered strategies. Through data-based innovation in giving, we will continue to create an environment where more citizens can easily participate in donations.”

Jinah Kim, Secretary-General of Beautifulfund, added, “A tailored approach through data analysis will strengthen communication with donors and help various organizations effectively spread a culture of giving.”

Cherry and Beautifulfund plan to expand this partnership into a broader AI-powered donation innovation model and pursue joint campaigns and research projects to further advance social value.