CHERRY, Incheon Port Authority and ‘CHERRY Sneakers Day’ donation delivery ceremony

Blockchain charity platform CHERRY, Incheon Port Authority and ESG practice walking donation ‘CHERRY Sneakers Day’ donation delivery ceremony

• Incheon Port Authority, from October 20th to November 22nd, walking donation through the CHERRY charity platform ‘CHERRY Sneakers Day’ solution

• A total of 404 local community members, including 175 Incheon Port Authority employees, participated for about a month, donated KRW 10 million for childhood cancer treatment and 300 blood donation certificates

• ‘CHERRY Snickers Day’ solution draws attention as a best practice of participatory fun+donation for ESG management practice

<photo> November 25, 2021, Seongbuk-gu, Seoul Korea Children's Leukemia Foundation,

‘Sharing Walking Campaign with Local Communities’ donation delivery ceremony, from left: Ahn Gil-seop, head of Incheon Port Authority’s Social Value Office, Lee Sujeong, CEO of E4Net, a CHERRY charity platform developer and operator, and Suh Seon-won, secretary general of the Korea Children’s Leukemia Foundation

Korea's first blockchain charity platform 'CHERRY' conducted 'Sharing Walking Campaign with Local Community', a walking donation solution 'CHERRY Sneakers Day' campaign with Incheon Port Authority (IPA), and donated 10 million to the Korea Children's Leukemia Foundation We delivered 300 blood donation certificates donated by the hospital and employees.

These days, when the demand for companies to practice ESG management is growing, the 'CHERRY Snickers Day' walking donation solution reduces carbon footprint, thinks of the environment (Environmental), thinks of neighbors in need of society (Social), and employees' voluntary It is attracting attention as a practice case of Fun + Donation for ESG management that creates an open organizational culture through participation (Governance).

The ‘CHERRY Snickers Day’ solution, which was officially launched on October 28, connects walking and donations, matching and delivering donations according to the number of steps taken by participants. In the ‘Sharing Walking Campaign with Local Communities’, which was conducted with the Incheon Port Authority as the first ‘CHERRY Sneakers Day’ campaign, Incheon Port Authority employees and residents of nearby communities voluntarily participated in walking with their hearts together.

As a result, a total of 404 local community members, including 175 Incheon Port Authority executives and employees, participated for about a month from October 20th to November 22nd. delivered to the foundation. In addition, executives and staff members donated 300 blood donations by participating in the blood donation campaign for children with childhood cancer.

Manager Kang Mi-young, who took first place in employee walking donations with 759,672 steps, said, “I am happy that walking, which I took for granted, is helping the local community, and I hope that the donation culture will spread in various ways.”

Ahn Gil-seop, head of the Incheon Port Authority's Social Value Office, said, "I am grateful that many people have participated in contributing to the local community."

Lee Soo-jung, CEO of I4net, a CHERRY developer and operator, said, “It is an honor to be able to help spread the beautiful hearts of Incheon Port Authority executives and staff members and local community members to children with cancer.” In the middle, we plan to present various campaigns that make it easier and more fun to participate in donations, such as the 'CHERRY Sneakers Day' for walking donations and the 'CHERRY Dance Challenge' for donations through dance, so please look forward to it.”