CHERRY, accumulated donation amount exceeded 2 billion won

Blockchain, do you still only think of coins? The first block chain you encounter in everyday life, ‘CHERRY’

CHERRY Blockchain Charity Platform, Accumulated Donation Amount Exceeds 2 Billion Won, Leading the Popularization of Blockchain

In 2019, the 'CHERRY Blockchain Charity Platform' (hereafter CHERRY), which started as the first blockchain project supported by the government and was selected as the first 'blockchain privately led national project' supported by the Ministry of Science and ICT and the Korea Internet & Security Agency, As of the 3rd of the month, the cumulative sponsorship amount exceeded 2 billion won, and it is being evaluated as leading the popularization of blockchain technology.

CHERRY recorded a cumulative sponsorship amount of KRW 1 billion in 15 months after its official launch in early March, in December 2019, and then exceeded 2 billion KRW in 5 months, accelerating the time it took to reach 1 billion by 3 times. reached 2 billion. In preparation for other blockchain-based charity platforms that have given up on commercialization due to difficulties in operation and recently terminated services one after another, CHERRY has shown continuous growth and is constantly striving to grow the blockchain charity platform, not just creating temporary operational results. It is a remarkable achievement in that respect.

CHERRY's cumulative sponsorship amount of 2 billion was introduced to the public for the first time in the positive application of blockchain technology to the public, who had only thought of cryptocurrency speculation when they heard 'blockchain', and utilized blockchain technology in everyday life. This is the result of efforts to publicize ways to create social values.

CHERRYhas been conducting various campaigns and events to inform the public in a way that makes it easier to understand and follow the charity platform using blockchain technology, which has been difficult to understand.

As part of efforts to popularize blockchain, what stands out the most is ‘CHERRY RUN’, a solution for hosting non-face-to-face walking festivals and donation run events. CHERRYRun was created to help donation organizations that were unable to raise donations through offline charity events due to the prolonged COVID-19. It is characterized by the fact that the participation fee for the event, application for goods, counting of walking and running records, and ranking lottery can all be conducted non-face-to-face through the CHERRY app. The donations raised through the event are delivered to the donation organization through CHERRY's transparent blockchain system, and the details are disclosed. It is highly evaluated that it provides a blockchain service that can be enjoyed by people of all ages, men and women, in that it is easy and fun to meet the blockchain as donations are transmitted transparently through the blockchain, just by walking or running and participating in the event. is getting

In fact, CHERRY introduced the blockchain donation system to 815 participants in the 2020 ‘9th Human Love Life Walking Festival’ with the international relief and development NGO ‘World Human Bridge’. Following this, ahead of the 10th event on September 12th, 1,700 applicants for the event, more than twice as many as last year, are raising expectations.

The ‘CHERRY Dance Challenge’, where you can participate in blockchain donation by following the dance and uploading a video on social media, is also attracting attention as a campaign to popularize blockchain. If CHERRY Run is a way to participate in blockchain donations by walking, the CHERRY Dance Challenge is a way to practice blockchain donations with fun dances. If you dance along to the dance video produced by the donation organization, shoot your own funny video and upload it on social media, the company will make a matching donation. Last December, in cooperation with World Vision, CHERRY held the ‘World Vision Dance of Hope Challenge – Campaign to Support Heating for Crisis Families’ for children from families in crisis, raising about 3.6 million won. Thanks to the enthusiastic response, this year, together with Kyunghee University’s External Affairs Office, ‘Cheer up, Kyunghee! We are continuing our efforts to practice fun blockchain donations by holding the ‘SUMMER Dance Challenge’.

Last year, a running mania donor who said that he first learned about blockchain while applying for CHERRY Run said, “I usually enjoy running, but I was looking for a non-face-to-face event for events that are canceled one after another, and I found a non-face-to-face walking festival held in CHERRY. 'I applied for participation, and discovered that the participation fee I paid was delivered through the blockchain donation process, and I thought that if the donations were delivered transparently, I could participate in donations with confidence, so blockchain could be used positively. I found out that there is,” he said.

On the other hand, Lee SuJeong , CEO of E4Net, an IT company that operates CHERRY for 26 years, said, “I am grateful for the cumulative donation amount exceeding 2 billion this time.” We want to continue to present donation campaigns that can be practiced in a fun way to inform more people about the positive aspects of blockchain technology.”