Overcome Corona Blue by dancing and donating at home with CHERRY, a blockchain charity platform!

In the era of COVID-19, enjoy fun and proud donations without leaving the house!

Blockchain charity platform CHERRY

Overcome Corona Blue by dancing and donating at home!

The year-end and New Year holidays are usually a time of heartwarming sharing for neighbors in need, but this year, due to the influence of Corona 19, outside activities are impossible, and Gyeonggi-do is frozen solid, so donations and volunteer activities are also shrinking. In fact, on the 19th, the Community Chest of Korea for Fruits of Love announced that the amount raised for the “Temperature Tower of Love” was only 121.9 billion won, a decrease of about 3 billion won from last year. The local briquette bank, which is mainly done around this time of year, said that participation in the briquette sharing service decreased by more than 30% compared to previous years due to not only a decrease in donations but also distance.

In these days when the body and mind to take care of neighbors have disappeared, CHERRY, the first blockchain-based charity platform in Korea, is a donation challenge that allows you to participate in fun at home alone in the era of Corona 19, but with neighbors who are marginalized at heart. is attracting attention.

CHERRY, together with World Vision, is conducting the ‘Dance of Hope Challenge’ to provide heating supplies to 500 children from families in crisis. Participation in the challenge is completed by following the dance of hope to the exciting carol, filming a video, uploading it to social media, designating three acquaintances to participate, and finally participating in a donation for children in crisis families. In fact, on SNS, with the hashtag ‘#Hope Dance Challenge’, many people continue the ‘Hope Dance Challenge’ and are gathering topics. CHERRY continued to participate in ongoing donations, and within a week of starting, it exceeded more than half of the target fundraising amount, continuing a warm box office success.

Deputy Manager Kim Hyeon-mi of E4Net, who proposed the initial idea for the 'Hope Dance Challenge', said, 'I thought it would be nice to be able to donate fun with people who enjoy dancing as a hobby and are having a gloomy year-end due to COVID-19, so I came up with the idea for this challenge. He said, "I hope it will be an opportunity to warm up your heart and raise your body temperature in the frozen winter by challenging yourself to a home-cooked dance with World Vision." The tutorial for the ‘Hope Dance Challenge’ is available on YouTube. (Challenge participation video: https://youtu.be/l6uQzLP9J00, Challenge tutorial: https://youtu.be/HYLZF1gLOFQ)

In the case of the Christmas Lunchbox Sharing Campaign, which is being conducted in conjunction with the Dail Welfare Foundation, which is well known for its ‘Babfor’ volunteer activities, a lease making kit that can be enjoyed at home is provided. If you donate more than 10,000 won to the campaign, you can make a lease with your own hands with the scent of fragrant cinnamon and lemon, and enjoy the Christmas atmosphere at home to the fullest and beat the corona blue. Since the beginning of the lease presentation event, about 120 donors have participated in the campaign, raising more than five times the previous amount. Even on social media, hashtags such as ‘#CHERRYChristmas’, ‘#CHERRYDonation’, and ‘#CHERRYPlatform’ are posting proof shots of leases of donors who participated in actual events, creating warm word of mouth.

On the other hand, in September, CHERRY contributed to the spread of the 'Zipcock' donation culture by introducing the 'CHERRYy Run' function, a non-face-to-face social contribution walking event that is conducted non-face-to-face from application to participation. In the campaign conducted with World Human Bridge, 815 people who applied for participation through CHERRY took part in walking more than 1,004 steps by wearing group T-shirts delivered and using the pedometer function in the CHERRY app at their own location. CHERRY is disclosing the function that can raise money through this 'Cherry Run' non-face-to-face walking event for all donation groups.

‘CHERRY’ is popular with young donors based on its excellent usability, and is currently cruising, surpassing 600 million won in accumulated donations. If you search for 'CHERRY' on the App Store or Play Store and complete the simple membership registration process, you can meet 591 campaigns from 124 organizations.