Korea's first blockchain charity platform CHERRY takes the lead in COVID-19 emergency fundraising

Korea's first blockchain charity platform CHERRY takes the lead in COVID-19 emergency fundraising

• Quickly launched a support campaign to end COVID-19, achieving 45% and 22% of the target fundraising amount in one day

• Participation of the majority of general small donors through simple donation process and payment method, activating donation culture in daily life

Korea’s first blockchain-based charity platform ‘CHERRY Hope Sharing Platform’ (hereafter referred to as CHERRY) has opened a series of fundraising campaigns related to COVID 19, making efforts to end COVID 19 early. The emergency fundraising for COVID-19 in cooperation with the corporation Saegil and Saeil consists of a campaign to deliver immune-boosting health supplements to Daegu medical staff and KF94 masks to prevent cross infection to Daegu citizens. Thanks to the growing social interest in COVID-19-related donations and users sharing on social media, many small donors participated in one day. In the case of the campaign to send masks to Daegu citizens, 2,150,000 won was raised with the participation of 74 people in one day, which corresponds to 22% of the total target amount of 9,900,000 won.

Another campaign, Daegu Medical Help Campaign, also achieved 45% of the target fundraising amount in one day, bringing a fresh breeze to Korea's donation culture. In particular, compared to the existing Corona 19-related donation activities, which focus on large donations by celebrities, the majority of participants in small donations of 100,000 won or less are attracting attention. CHERRY added that such a high degree of public participation was possible thanks to a simple donation process that eliminated all complicated procedures. It is explained that you can sign up as a member by entering your nickname and password, and anyone with a smartphone can participate in donations quickly and easily with a variety of payment methods such as Naver Pay, card payment, and account transfer. Lee Sujeong, CEO of E4Net, which operates CHERRY, said, 'We urgently opened a related campaign to quickly respond to the situation where social difficulties are intensifying due to COVID-19.' 'I will do my best to comfort the pain of. '