Fruit of Love, ‘Green Fruit NFT Sharing Campaign’ with CHERRY, a blockchain charity platform

Swimmer Park Tae-hwan participates in the Green Fruit NFT sharing campaign as the first donor, Slogan ‘Creating a better environment for future generations’

<photo> On the 25th, Fruit of Love, SBS, and blockchain charity platform CHERRY held a launching ceremony for the ‘Green Fruit NFT Campaign’ at the Fruit of Love Hall in Jung-gu, Seoul, and took commemorative photos. (From left: Lee Jeong-yoon, Head of Strategic Fundraising Headquarters, SBS; Yoo Young-seok, Head of Current Affairs Headquarters, SBS Artist Myung-jin Kim, Chairman Heung-shik Cho, NFT Artist Il-dong Kim; CEO Lee Sujeong , swimmer Tae-hwan Park) = Provide the fruit of love]

On the 26th, the Community Chest of Korea for Fruits of Love (Chairman Heungsik Cho) announced that they would launch a ‘Green Fruit NFT Sharing Campaign’.

On the 25th, Fruit of Love, SBS, and blockchain charity platform CHERRY held a campaign launching ceremony on the 6th floor of Fruit of Love Hall in Jung-gu, Seoul, and expressed their aspirations to respond to the environmental crisis and support the vulnerable who are suffering from the climate crisis through a fundraising campaign. revealed

The event was attended by Chairman Cho Heung-shik of Fruit of Love, Yoo Young-seok, Director of Current Affairs Headquarters at SBS, Lee Sujeong, CEO of CHERRY, and NFT artists Kim Myung-jin and Kim Il-dong, as well as campaign officials. In particular, swimmer Park Tae-hwan participated in the green fruit NFT sharing campaign as the first donor and expressed his feelings through a video message.

The Green Fruit NFT Sharing Campaign is a fundraising campaign for environment-related support projects under the slogan of “creating a better environment for future generations.” Through the campaign, Fruits of Love plans to carry out activities to respond to environmental issues such as carbon neutrality and zero waste, and support projects for the vulnerable who suffer from climate crises such as heat waves and cold waves.

This campaign, which started on the 20th, issues green fruit NFTs (non-fungible tokens) using the fruit of love's unique mascot, 'Fruits of Love', instead of donation certificates to the first 5,000 people who donated 100,000 won or more through the charity platform CHERRY. Green Fruit NFTs are designed differently with the theme of the environment.

The entire process from donation to NFT issuance and storage is carried out at once in CHERRY, and when the issued NFT is resold, 30% of the sales proceeds are automatically donated. The Green Fruit NFT Sharing Campaign runs until November 30th and ends when all 5,000 limited edition Green Fruit NFTs are issued.

Chairman Cho Heung-shik of Fruit of Love said, “The Fruit of Love will do its best to gather interest and participation in solving the climate crisis through the ‘Green Fruit NFT Campaign’.” We will continue to expand,” he said.

Meanwhile, this campaign can also be performed through SBS Hope TV, which runs from June 10th to 11th. The Fruit of Love Hall with campaign introductions will be prepared in the Hope TV Metaverse space, and if you wish to participate in donations, you will be connected to the CHERRY Platform.