Distinctive personalities and ideas, how students these days change the world
Blockchain charity platform CHERRY launches ‘CHERRY Kiumi’, a social impact project targeting Generation Z students
Korea's first blockchain-based charity platform CHERRY is launching a social impact project with Generation Z students with unique personalities and ideas, and is leading a donation campaign to help underprivileged neighbors around the world.
Generation Z refers to the generation born between the mid-1990s and early 2000s. They are also called “digital natives” because they grew up exposed to the digital environment from birth. They do not just consume online content, but also reflect their interests and participate in the content production process.
In this way, reflecting the characteristics of Generation Z, who are both consumers and producers of online culture, CHERRY recently conducted a social impact project for students and is gaining popularity. It provides a fundraising platform for students who plan donation campaigns for neighbors around the world based on young and bright ideas and talents, and actively supports the operation.
In fact, at CHERRY, the project planned by the Konkuk University Department of Social Welfare project group 'KUSCAP' is successfully progressing, exceeding 133% of the target fundraising amount. This project, in which the 4th grade students of the Capstone class directly participated in the planning, provides sanitary products for one person to prevent COVID-19 to children at the shelter for children who are victims of abuse. It contains a warm heart that it prevents the spread of Corona 19 by providing personal items such as masks, hand sanitizers, toothbrushes, toothpaste, shampoo, and towels to children who are living in groups at shelters and are at high risk of contracting COVID-19.
Meanwhile, in April, the Myanmar Picture Postcard Funding Project was carried out with the planning of Jang Jae-hyeon, a student at the Department of Social Welfare at Kyonggi University, and the cooperation of World Vision, a social welfare corporation. The project, designed to provide safety and educational opportunities to elementary school students who have lost their daily lives due to the military coup in Myanmar, funds raised through picture postcard funding are delivered to elementary school children in Fijidagon and Myyananda, Myanmar. . The picture postcard was produced through the talent donation of Kyonggi University students, and contains a message of support and support for democracy in Myanmar.
In addition, in February and March, the Himalayan Goods Fundraising Project was successfully carried out by Sogang University Volunteer Bo-seung Kang, Ye-jin Kim, Chae-rin Park, Young-mi Song, and Yun-seok Lee of the Sogang University Volunteer Corps, who went to slums in Pokhara, Nepal, to provide educational services. The five students, who said they planned the project to repay the welcome and love they received from children in the slums they met while volunteering in Nepal, produced goods such as eco-bags, pouches, and postcards with the image of the Himalayas, raising about 1.3 million won. Fundraising was successful.
Meanwhile, CHERRY announced that it would launch the 'CHERRY Kiumi' program, a student social impact creator group, and provide active support for Generation Z, who have ideas to make the world warmer. As the beginning of the program, ‘CHERRY Kiumi’ is recruited for students who want to change the world by adding original ideas and execution power to school education, as well as young people who are interested in donations and volunteer activities. It is explained that it will be an opportunity to directly participate in project planning, fundraising, publicity, etc., and receive real-time feedback from those in charge of related organizations, and experience more meaningful hands-on training. Students who wish to participate in ‘CHERRY Kiumi’ can apply for the program and proceed with the project by contacting CHERRY’s official email (support@cherry.charity).
Lee Sujeong, CEO of E4Net, which develops and operates CHERRY, said, “It is very meaningful to be able to provide an opportunity to give wings to the dreams of students who have ideas but are hesitant to implement the project because they do not know how to implement it.” "We will contribute to society as a social contribution platform that actively supports and helps the ideas of young people with potential to nurture future philanthropists," he said.