The new service ‘CHERRY WORLD’ app launched on April 25 by CHERRY Corp, the operator of ‘CHERRY’, Korea’s first blockchain charity platform, is receiving great attention.
CHERRY WORLD has incorporated the ‘walking reward’ function, which is commonly used in recent mobile app tech trends, into the ‘CHERRY Charity Platform’ to make it the easiest way to start the ‘donation experience’. If you use CHERRY WORLD, the number of steps per day is converted into GEM, which is its own point, and donated to a charity organization according to your donation settings. What is noteworthy is that the service company CHERRY donates 10% of GEM per day even if you do not set a charity.
Through CHERRY WORLD, users who feel burdened to donate cash can participate in small donations just by walking. This point is also a point of differentiation from general reward services that can only convert mobile gift certificates into rewards.
CHERRY WORLD's slogan is "Everyday life with GEM, a better world." In CHERRY WORLD, ordinary daily life becomes GEM, and acquiring GEM is linked to donation. My daily walk with my dog becomes a donation to the abandoned dog protection campaign, and running or hiking to protect my health becomes an environmental protection activity.
As such, CHERRY WORLD, which has a clear difference from general pedometer reward apps, is currently receiving great acclaim from users in various fields such as donation, app tech, and running. In particular, the response from the 20s and 30s, who are interested in ESG and social activities, is hot. While the main target audience of existing reward apps is in their 40s, CHERRY WORLD is becoming a “young” reward app with more than 50% of its users in their 20s and 30s, drawing a lot of attention from the industry.
In order to maximize the experience of ‘daily life becoming a GEM’, CHERRY WORLD is implementing and developing various functions. We provide the 'Mind Moji' service to record and receive rewards every day, and also launch 'Chong Chong Diary' to record and share daily experiences, and 'Flag Plaza' where anyone can freely promote donation campaigns and donate together.
CHERRY WORLD's final goal is to develop into a 'national social impact community' to maximize its positive influence on society. CHERRY WORLD is envisioning a metaverse community based on non-fungible tokens (NFTs) to motivate more people spontaneously and continuously.
Lee Sujeong, CEO of CHERRY Corp, expressed her strong will, saying, “We are running without rest to innovate the domestic charity culture,” and “we will not stop challenging to provide a more enjoyable donation experience.”
In addition, CHERRY WORLD is holding a lottery event to receive various prizes such as iPads, Apple Watches, and AirPods until June 30 as a commemorative event for the launch. For more information on the event, visit the CHERRY WORLD website (https://www.cherryworld.xyz/).