Donation FLEX, small donation, non-face-to-face social contribution... Top 3 donation trends in 2020
Blockchain charity platform CHERRY,
Held a non-face-to-face event at the 'Sharing Hall of Fame' with donation trends in 2020
Korea's first blockchain-based charity platform 'CHERRY' celebrates the first anniversary of its launch, 'CHERRY Day' on December 12, an awards ceremony for donors and donation organizations that have participated in warm sharing through CHERRY throughout 2020, ' 2020 CHERRY Sharing Hall of Fame will hold a non-face-to-face event.
In 2020, rapid social changes were particularly noticeable due to the COVID-19 pandemic, the emergence of the MZ generation, and changes in consumer culture.
The donation trends of this year that appeared through the ‘2020 CHERRY Sharing Hall of Fame’ are ‘donation FLEX’, ‘small happiness donation’, and ‘non-face-to-face social contribution’.
‘FLEX’ in the first trend ‘donation FLEX’ is a word that heats up this year’s economic trend, which means to widely publicize one’s success through consumption. In the ‘2020 CHERRY Sharing Hall of Fame’, the ‘donation FLEX’ culture of the MZ generation stood out. ‘Jinyo (nickname)’, a donor in her 20s who ranked first in the cumulative amount of donations in the donor category, donated all of her first salary through CHERRY in commemoration of getting a job. He said, “I thought it was very lucky to have been able to get a job in the corona era. “I wanted to share my gratitude for society with my neighbors,” he said, “when I shared the news through social media, many people praised me as a kind FLEX and encouraged me.” In addition, as of June, 53% of MZ generation users are active in CHERRY, and they are continuing the warm ‘donation FLEX’ by sharing donation proof shots on social media.
On the other hand, the second trend is ‘small happiness donation’. An anonymous donor, who was listed in the cumulative number of donations by donor, has practiced small donations of less than 10,000 won in everyday life. He said, "I practice sharing by reflecting on my mistakes in my daily life." He refused to disclose his name, saying that he did not donate in hopes of a price, creating a sense of warmth. In addition, in the cumulative number of donations category, “small happiness donors” who practiced small sharing more than 100 times were listed.
The last trend that caught our attention was ‘non-face-to-face social contribution’. In the category of cumulative campaign fundraising and number of donors, the 9th People Love Life Walking Festival, a non-face-to-face walking social contribution event, was named. Every year, participants gathered offline and held the walking event, but this year, the 9th, it was conducted non-face-to-face to prevent the spread of Corona 19. The campaign ended successfully with 815 participants taking part and walking 3.3 million steps using the walking function within the CHERRY app, raising more than 15 million won.
Meanwhile, the '2020 CHERRY Sharing Hall of Fame' selects 10 outstanding donors and 9 outstanding donor organizations in various categories such as donor, donation organization, cumulative donations in three areas of the campaign, number of donations, and number of donor communication, and holds an online awards ceremony. It was conducted in the form of In the field of donors, various types of donors have been named to the Hall of Fame, from large donors who have donated over 10 million won to small donors who have practiced small sharing over 100 times. Organizations listed in the donation group field drew 519 sponsorships from up to 430 donors through CHERRY, and in the case of the campaign field, donations of up to 25 million won from up to 409 donors were recorded.
Detailed information on the donors and donors who have been inducted into the ‘2020 CHERRY Sharing Hall of Fame’ will be released through the CHERRY app on December 12, 2020 at 0:00, marking the ‘1st CHERRY Day’.
CHERRY currently has about 11,000 members and is conducting about 550 campaigns with 117 donation organizations, and has exceeded 570 million won in cumulative donations in just one year after opening, causing a donation culture sensation. are being evaluated. As the economy shrinks in the aftermath of the prolonged COVID-19 and concerns are growing about the reduction in donations from donation organizations, attention is drawn to whether a transparent donation culture created with blockchain technology can be a solution.