Charity platform CHERRY launches ‘CHERRY Sneakers Day’ walking donation solution

Ordinary steps in everyday life, pleasant steps for neighbors with CHERRY

Korea’s first blockchain charity platform CHERRY,

Launched ‘CHERRY Sneakers Day’ walking donation solution

‘Walking is an experience of the whole body that does not neglect any senses’. These are the words of French writer and professor David Le Broton. Wouldn't it be more enriching physical and mental experience if walking not only awakens the physical senses, but also helps someone? These days, which are perfect for walking in cool weather, a walking donation solution that allows you to take care of your health and even practice donations has been launched, attracting attention.

Korea's first blockchain-based charity platform CHERRY, which was created with the support of the Ministry of Science and ICT and the Korea Internet & Security Agency, is launching the 'CHERRY Snickers Day' walking donation solution that allows donations through walking.

These days, when many people are reluctant to gather in one place, donation organizations have reduced or canceled fundraising events that have been held. In particular, in the case of small and medium-sized donation organizations, which have practical problems in carrying out other promotional activities due to manpower and resources, it is not easy to raise money, so it is regrettable that there are places where they have to reduce support for the underprivileged.

‘CHERRY Sneaker Day’ was designed to overcome these difficulties and provide a helping hand to more people by holding a safe fundraising event. It maximizes the satisfaction of donors by realizing the fun factors experienced in offline events, such as real-time participant confirmation and ranking tally, and it is characterized by the fact that donation organizations can communicate with more donors and expect publicity effects through social media authentication shot sharing function. to be.

In addition, it is meaningful in that the psychological distance of donors to donation organizations can be resolved through fun events. This is because donors who access the CHERRY app for events are provided with opportunities to more frequently access donation campaigns and donation organizations, and to get closer to donations.

Meanwhile, the convenience of donation organizations was also actively considered. You can choose various steps measurement methods, such as one-time recording or cumulative recording, as well as options for recruiting guests, such as providing souvenirs for participants and sponsoring participation fees.

CHERRY actually drew attention by presenting various walking donation campaigns recently. The ‘Miracle 365 Virtual Harmony Run’ with singers Sean and Insuni, and the ‘9th Online Walking Festival with Multicultural Families’ of World Human Bridge have been successfully completed.

“I want to contribute to the development of a donation culture in a variety of fun ways,” said Lee Sujeong , CEO of E4Net, an IT company with 26 years of experience developing and operating CHERRY. I hope it will be a valuable opportunity to let people know that donation can be so much fun.”